On March 30^th, Professor Junya Ishibuchi, of the School of Business Administration, published a book entitled ”Shopping Behavior and Emotion: Restoring “Humanity” (Yuhikaku).

　 This book highlights the aspects of “emotional organizers” (outstanding managers) who have been ignored in shopping research until now, and clarifies aspects which support shopping behavior that is emotionally intelligent and creative. While existing research has paid attention to the aspects of “emotional disorganizers” (people whose rational judgment is inhibited), Prof. Ishibuchi’s book perceives aspects of both types, clarifies the work of emotions with regard to shopping behavior in a more systematic way, and presents a more “human” form of consumer.